News & Events

30 Apr, 2014

Thermaline M2M won the Red Dot Award for product design 2014

Swiss Made Electrolux Professional has won the top 2014 Red Dot Award for product design “Best of the Best” for thermaline M2M, the premium cooking solution. It joins such past Best of the Best winners as Audi’s R8 car, Ducati’s Panigale motorcycle and Apple’s iPad.

 

"We are extremely proud to have won the Red Dot
Award in its highest category—“Best of the Best,” says
Michele Cadamuro, Design Director at Electrolux Group
Design. “This award confirms our dedication to excellent
design.” It also represents a tribute to the hard work and
collaborative approach of the whole team.”

The Swiss-made thermaline M2M—Made to measure—stood out from
4,815 entries and received the award for highest quality and groundbreaking
design. This premium modular cooking range allows more than
40 different cooking functions to be combined and arranged in infinite
possible configurations within a single professional kitchen, for superior
flexibility.

In 2014, only the top 1.5% of all entries in the competition received the
coveted top award. In making the award, the jury said: “The simple, but
stunning design of this extraordinary cooking line, grants it an appearance
that can only be matched by its unrivalled quality. The extremely functional
glass control panel has been designed to increase visibility and precision in
temperature setting, which can be fixed with an accuracy of up to 1°,
making the user’s life much easier.”

The Red Dot Award is one of the world’s largest and most renowned
product competitions. The award will be presented on July 7, 2014, in front
of around 1,200 guests from all around the world at the Aalto-Theater in
Essen, Germany.

For more information please contact Loipart
Mikael Eliasson, Vice President – Sales & Marketing
Direct: +46-322-668385
Fax: +46-322-637747
Mobile: +46-707-631576

Email: mikael.eliasson@loipart.se